Challenge
A life sciences company had an approved campaign email that displayed badly on phones. It had been written like a web page.
The send date was close, and the content could not change because it had already been through review.
Approach
We rebuilt the layout for email without altering a word of the approved content, then tested it widely.
- Rebuild the layout so it adapts to a phone.
- Move the images to permanent hosting.
- Check the message across thirty mail programs.
- Use AI review to flag differences between them.
- Have an engineer decide what to fix, and re-test.
Result
The email went out on schedule and displayed correctly across the mail programs tested.
- Approved content untouched.
- A repetitive testing job shortened.
- Every decision made by an engineer.
Our advice
AI is good at tireless comparison and poor at judgment. Use it to find the differences and keep a person in charge of the fixes.
Related service: AI integration.