Insights
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Before your business sends its first text message
Business texting in the United States needs carrier registration and recorded consent. Here is what to have ready before you apply.
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Should you buy ads inside AI chatbots yet?
Our advice for stores right now: publish your catalog where AI assistants can read it, and wait on the ad spend.
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Give your AI assistant a job description
Before connecting an AI assistant to company systems, decide what it may see and change, the way you would for a new hire.
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The shared login is your weakest control
Audit logs and two-factor sign-in only protect you when each person signs in as themselves.
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Three questions to ask before new network equipment goes in
You do not need to be technical to hold a network project to account. Ask how it will be updated, who can sign in, and who is watching.
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Why your marketing numbers never match
Ad platforms, analytics and your CRM all count differently. Agree on one source of truth and audit the tracking behind it.
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What a technology review should give you
A useful review ends in a short written list: what is at risk, what to do about it, what it is likely to cost and what comes first.
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Why your marketing email looks broken on phones
Email is not a web page. A design that works in a browser can fall apart in a mail program unless it is built and tested for email.
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Why your email lands in spam, and the three records that fix most of it
SPF, DKIM and DMARC tell other mail systems that a message really came from you. Without them, legitimate email is filtered or rejected.
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Two internet connections are not failover until you test them
A backup connection only helps if the switch happens on its own and the things you depend on still work afterwards.