Challenge
A professional services firm relied on its website for new enquiries. The site had grown slow, particularly on phones, and nobody could say how much business that was costing.
The firm had commissioned a new design from its agency. It needed engineers to build it faithfully, and to make sure the new site did not repeat the old one's problems.
Approach
We began with a performance audit of the existing site and presented the findings to the partners in plain terms.
- Measure the existing site on real phones and report where visitors were being lost.
- Build the new site from the designer's approved layouts, template by template.
- Treat page speed as a requirement from the first template.
- Build location pages and an interactive tool for prospective clients.
- Carry over redirects and tracking so nothing was lost at launch.
Result
The firm has a site that matches its approved designs and loads quickly on a phone.
- A written record of what was measured before and after.
- Enquiries that can be traced to their source.
- Templates the firm can reuse for new pages.
Our advice
Ask for a performance audit before a redesign. It tells the designer and the developer what the new site has to avoid.
Related service: Websites & e-commerce.