Challenge
Life sciences companies answer to more reviewers than most. Every public page about a product has to be approved by medical, legal and regulatory teams before it is published.
Marketing still has launch dates to meet. When reviewers are shown mock-ups and the built page differs, the cycle starts again and the date slips.
Approach
We build each site and each update in a staging copy, so reviewers approve the real page. The same route is used for a full launch and for a one-line change.
- Build new pages and templates on a private staging site from the approved designs.
- Give reviewers a link to the working page, on desktop and on a phone.
- Make requested changes in staging and send them back for sign-off.
- Publish only what has been approved, with a record of what changed and when.
- Keep the live sites patched, monitored and backed up between launches.
Result
Launches go out with the approvals already on record, and routine updates no longer wait for a release.
- Reviewers see exactly what the public will see.
- Campaign pages and emails built as marketing needs them.
- A change history for every page.
Our advice
If your content needs sign-off, have reviewers approve the built page and not a picture of it. It removes a whole round of corrections.
Related service: Websites & e-commerce.