Challenge
A technical services company runs frequent campaigns: new service lines, an anniversary, an acquisition. Each needs pages, banners or a new layout.
The marketing team needed those in days. The website could not be allowed to break in the process, because it is where customers submit work.
Approach
We look after the site as software, with every change recorded and reviewed before release.
- Keep the theme in version control, with a development copy of the site.
- Build campaign page templates the marketing team can reuse.
- Add new sections, such as video, image and announcement layouts, as they are requested.
- Apply WordPress and plugin updates on the development copy first.
- Release to the live site only after review.
Result
In under a year the site received 88 recorded updates.
- Marketing asks for a layout and gets it.
- Any change can be traced or undone.
- Routine updates no longer feel risky.
Our advice
A marketing site that changes often needs the same discipline as software. Version control is what makes speed safe.
Related service: Websites & e-commerce.