Challenge
An online video company delivered a large volume of video to other publishers' websites. Bandwidth was one of its largest costs.
The company wanted to know whether a different delivery network would serve it better, and how its player behaved when embedded in different ways. It needed measurements, not sales claims.
Approach
We compared the options on the company's own traffic.
- Gather the company's real bandwidth figures.
- Model the same traffic on each delivery network.
- Build a test page with four ways of embedding the player.
- Measure how each one loaded and behaved.
- Present the comparison to the company's leadership.
Result
The company made its delivery decision from its own numbers.
- A like-for-like comparison of two networks.
- Evidence of how each embed method performed.
- A test page that could be reused.
Our advice
When a vendor quotes a saving, test it on your own traffic. Your usage pattern is rarely the one in the brochure.
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